Communications Specialist
Professional storyteller by day, global adventure seeker by... well, all the time. I'm a UNC journalism grad with a passport full of stamps and a knack for turning tech-speak into magic. My focus is event and campaign writing, from developing core messaging and manifestos to scripting video and building the social, web, and on-site content that brings a launch to life. I've led writing for global flagship events reaching thousands of attendees, and I love the challenge of adapting one message across a dozen different formats and audiences.
27%
average email open rate
(nearly 10 points above industry average)
8%
attendance increase YoY
12k
digital views (and growing)
SAS Innovate
As lead writer for SAS Innovate, I shape the core messaging and narrative that carries across every attendee touchpoint, from the first save-the-date email to the on-site signage attendees see walking into the keynote. I develop copy for registration and landing pages, social campaigns, booth messaging, and video scripts, working closely with our marketing and creative teams to keep every asset on-brand and on-message
SAS Innovate on Tour
As lead writer, I adapt our core Innovate messaging into smaller, more intimate touchpoints for each stop. I write across email, social, and on-site content for each stop, keeping the throughline to Innovate clear while giving each event room to feel local and immediate.
By the numbers
“Middle Matters”
The BMC team worked to bring clarity and consistency to how we talk about SAS Customer Intelligence 360. We aligned the story, defined the strategic center and set the creative direction for the territory. The guide brings that work together and turns it into something teams can use.
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